A Podcast for Leaders in the Mortgage Industry

Welcome to Lykken on Leadership, where we believe that leadership is about inspiring others to achieve greatness. Our mission is to empower current and future mortgage industry leaders with the knowledge, tools, and inspiration they need to lead with confidence and impact. 

 Our mission is to create a platform that provides insightful conversations, expert advice, and real-world experiences to help mortgage leaders at all levels grow and succeed. We are dedicated to fostering a community where ideas are shared, and leadership is celebrated. 

 Our vision is to be the go-to resource for leadership development, recognized for our high-quality content and our commitment to making leadership accessible to everyone in the mortgage industry. We envision a world where effective leadership is the norm, not the exception. 

 Lykken on Leadership was born out of a desire to fill a gap in the leadership landscape. Founded by David Lykken, a seasoned leader with over 50 years of experience in the mortgage industry, the podcast started as a way to share practical leadership advice. What began as a small project quickly grew into a thriving community of listeners passionate about leadership.” 

About The Host

David Lykken, a 50-year mortgage industry veteran, is the Founder, President & Chief Transformational Officer ofTransformational Mortgage Solutions (TMS). David and his team of industry veterans are transforming how the mortgage and residential real estate industries do business. This is accomplished through CONSULTING, executive COACHING, and various COMMUNICATIONS strategies. David has been an owner/operator of three mortgage companies and a technology company that went public. Additionally, he has been a frequent guest on FOX Business News as well as occasional guest appearances on CNN, CNBC & CBS Evening News. He hosts the widely acclaimed weekly “Lykken On Lending” Podcast and also hosts shows such as “Your Home Coast to Coast and Your Home Business where he delves into current trends and future outlooks in the mortgage industry. 

Where We’re going

At Lykken on Leadership, we envision a future where leadership is accessible, inclusive, and transformative. Our goal is to become the premier resource for leadership development in the mortgage industry, providing a platform where leaders at all stages can find inspiration, practical advice, and a supportive community. We aim to expand our reach by incorporating diverse voices and perspectives, launching innovative programs, and fostering global connections. As we grow, we are committed to staying true to our core values of integrity, empathy, and excellence, continuously evolving to meet the needs of our audience and making a lasting impact on the world of leadership. 

What We Value

1. Empathy

We lead with empathy. Understanding and connecting with others is at the heart of effective leadership. We emphasize the importance of empathy in building strong, positive relationships.

“Empathy is about finding echoes of another person in yourself.” – Mohsin Hamid 

2. Authenticity

We celebrate authenticity. True leadership comes from being genuine and authentic. We value the unique qualities each leader brings and encourage our listeners to lead with their true selves. 

 “Authenticity is the daily practice of letting go of who we think we’re supposed to be and embracing who we are.” – Brené Brown 

3. Integrity

We believe in leading with integrity. Trust and honesty are the foundations of effective leadership. We commit to providing truthful, transparent content and holding ourselves to the highest ethical standards. 

 “Integrity is doing the right thing, even when no one is watching.” – C.S. Lewis 

4. Service

We are committed to servant leadership. The best leaders serve their communities and teams. We value leadership that prioritizes the well-being and development of others. 

 “The best way to find yourself is to lose yourself in the service of others.” – Mahatma Gandhi 

5. Excellence

We strive for excellence. We are committed to delivering high-quality content and continuously improving our podcast. We value excellence in all aspects of our work.

 “Excellence is not a skill, it’s an attitude.” – Ralph Marston 

6. Innovation

We value innovation and creativity. In a rapidly changing world, innovative thinking is essential. We encourage our listeners to challenge the status quo and think creatively about solutions to leadership challenges.

“Innovation distinguishes between a leader and a follower.” – Steve Jobs 

Advertise With Us

Reach a targeted audience of engaged and motivated leaders by advertising with Lykken on Lending. Our listeners are passionate about leadership and are always looking for products, services, and resources that can help them on their journey. 

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When you advertise with us, you gain

  • Targeted Exposure: Access to a niche audience interested in leadership. 
  • High Engagement: Our listeners trust our recommendations and are highly engaged. 
  • Brand Alignment: Align your brand with quality content and thought leadership. 
  • Flexible Packages: Advertising packages tailored to meet your needs and budget. 
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